Orange Pi Zero 2, Armbrian OS flash, worked once, fails constantly now

Flashing Armbrian OS image first time worked like a charm. Successive tries, fails. Although I can partition and format the 32gb SD card and write files to it with Win 10 with no problem. I had been getting ‘Error 5’ code initially upon successive attempts. Now, it does not even get that far and times out upon start. Any ideas?