First thing first, let’s see how other companies are using ble beacons. A great way I find to do this is download a beacon scanner app and see what’s nearby. I recommend nRF Connect app by Nordic Semiconductor available for android and ios. It’s like a Swiss Army Knife app for ble scanning. A quick scan locally to my surprise shows me a few beacons in my vicinity which i was totally not expecting. It shows Manufacturer is Microsoft and it’s broadcasting some sort of data which I am not aware of and also I cannot figure out this device, it probably belong to someone else around me. But this gave me some idea of how beacon looks like:
