Newbie issue: Cannot open BalenaEtcher file

I have a Newbie user issue; I cannot trigger the zipped file to open the Balena App. Tried several times reloaded BalenaEther file from the Zorin website as instructed, and on two different HP devices both are WIN10 machines Running WIN10. I see no .EXE files in the listing of Balena files

Just trying to get a USB drive to boot and start loading Linux Zorin. Simple right?