udev rule unable to rename network interface name

dmesg

[    8.140022] dhd_module_init in
[    8.143272] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.143451] tegra_net_perf_init: cannot get wifi sclk
[    8.151859] found wifi platform device bcmdhd_wlan
[    8.160198] gpio tegra-gpio-aon wake69 for gpio=59(FF:3)
[    8.165539] wifi_platform_get_country_code_map: could not get country_code_map
[    8.172770] wifi_plat_dev_drv_probe:platform country code map is not available
[    8.172781] Power-up adapter 'DHD generic adapter'
[    8.172788] wifi_platform_set_power = 1
[    8.204333] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.240528] usb 1-3.3: New USB device found, idVendor=148f, idProduct=5370
[    8.241662] gpio tegra-gpio-aon wake30 for gpio=60(FF:4)
[    8.252870] usb 1-3.3: New USB device strings: Mfr=1, Product=2, SerialNumber=3
[    8.260198] usb 1-3.3: Product: 802.11 n WLAN
[    8.264568] usb 1-3.3: Manufacturer: Ralink
[    8.268756] usb 1-3.3: SerialNumber: 1.0
[    8.374721] wifi_platform_bus_enumerate device present 1
[    8.397949] wifi_platform_bus_enumerate device present 0
[    8.403794] F1 signature read @0x18000000=0x17214354
[    8.415984] F1 signature OK, socitype:0x1 chip:0x4354 rev:0x1 pkg:0x2
[    8.423009] DHD: dongle ram size is set to 786432(orig 786432) at 0x180000
[    8.430039] wifi_platform_prealloc: failed to alloc static mem section 7
[    8.436767] wifi_platform_get_mac_addr
[    8.442153] CFG80211-ERROR) wl_setup_wiphy : Registering Vendor80211
[    8.446746] wl_create_event_handler(): thread:wl_event_handler:30f started
[    8.446751] CFG80211-ERROR) wl_event_handler : tsk Enter, tsk = 0xffffffc1e2181a70
[    8.446866] dhd_attach(): thread:dhd_watchdog_thread:310 started
[    8.446896] dhd_attach(): thread:dhd_dpc:311 started
[    8.446948] dhd_attach(): thread:dhd_rxf:312 started
[    8.446953] dhd_deferred_work_init: work queue initialized 
[    8.484984] Dongle Host Driver, version 1.201.82 (r)
           Compiled in drivers/net/wireless/bcmdhd on Jan 25 2018 at 00:51:44
[    8.497820] tegra_sysfs_register
[    8.504323] Register interface [wlan0]  MAC: 00:04:4b:c6:ec:c3

[    8.504727] tegra-pcie 10003000.pcie-controller: link 2 down, retrying
[    8.515635] xhci-tegra 3530000.xhci: tegra_xhci_mbox_work mailbox command 5
[    8.515639] xhci-tegra 3530000.xhci: tegra_xhci_mbox_work ignore firmware MBOX_CMD_DEC_SSPI_CLOCK request
[    8.536268] dhd_prot_ioctl : bus is down. we have nothing to do
[    8.543590] sdhci-tegra 3440000.sdhci: Tuning already done, restoring the best tap value : 65
[    8.553162] wifi_platform_set_power = 0
[    8.585671] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.591362] EXT4-fs (mmcblk0p14): mounted filesystem with ordered data mode. Opts: (null)
[    8.613658] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.625252] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.637816] cfg80211: World regulatory domain updated:
[    8.643005] cfg80211:  DFS Master region: unset
[    8.643005] cfg80211:   (start_freq - end_freq @ bandwidth), (max_antenna_gain, max_eirp), (dfs_cac_time)
[    8.643010] cfg80211:   (2402000 KHz - 2472000 KHz @ 40000 KHz), (N/A, 2000 mBm), (N/A)
[    8.643014] cfg80211:   (2457000 KHz - 2482000 KHz @ 20000 KHz, 92000 KHz AUTO), (N/A, 2000 mBm), (N/A)
[    8.643020] cfg80211:   (2474000 KHz - 2494000 KHz @ 20000 KHz), (N/A, 2000 mBm), (N/A)
[    8.643023] cfg80211:   (5170000 KHz - 5250000 KHz @ 80000 KHz, 160000 KHz AUTO), (N/A, 2000 mBm), (N/A)
[    8.643026] cfg80211:   (5250000 KHz - 5330000 KHz @ 80000 KHz, 160000 KHz AUTO), (N/A, 2000 mBm), (0 s)
[    8.643029] cfg80211:   (5490000 KHz - 5730000 KHz @ 160000 KHz), (N/A, 2000 mBm), (0 s)
[    8.643031] cfg80211:   (5735000 KHz - 5835000 KHz @ 80000 KHz), (N/A, 2000 mBm), (N/A)
[    8.643034] cfg80211:   (57240000 KHz - 63720000 KHz @ 2160000 KHz), (N/A, 0 mBm), (N/A)
[    8.735916] FAT-fs (mmcblk0p12): Volume was not properly unmounted. Some data may be corrupt. Please run fsck.
[    8.787792] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.798280] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.851286] systemd-journald[614]: Successfully sent stream file descriptor to service manager.
[    8.927441] EXT4-fs (mmcblk0p16): mounted filesystem with ordered data mode. Opts: (null)
[    8.984796] tegra-pcie 10003000.pcie-controller: link 2 down, retrying